Exercise the Mind, Body, and Soul Essay

Being in this class has helped me realize that my health, as well as others’ health, is very important. The past five weeks I have been recording my habits to see what was necessary to change. After the first three weeks, I had concluded that I really needed to increase my physical activity to do more than my average everyday walking. We were to go about our everyday lives and record exactly what we did on a regular basis. Before this, I would never have considered myself a person who exercises regularly. However, after this project I feel that I have earned the title of a person who exercises on the regular. Once I had picked my area I wanted to increase, I picked out to goals. My first goal was to exercise a minimum of 120 minutes a week. Two objectives I had to fulfill that goal were to complete my homework by four o’ clock each afternoon so that I had time to walk for twenty minutes in the evenings. Another objective I had was to park further away so I could wake an extra ten minutes to and from my car each day of school. My final goal was to lose three pounds by October 23, 2011. The first objective I had to fulfill that goal was to ask my friend/s Karlee, Sarah, and/or Samantha to exercise with me to help me stay motivated. My last objective to reach my weight loss goal was to do Zumba at least three times a week for 30 minutes minimum. Participating in daily physical activities such as walking or doing aerobic exercises is not only important for you physically, but it can also benefit you mentally and emotionally. A report shows that at least 60% of the global population fails to achieve the minimum recommendation of 30 minutes of moderate intensity physical activity daily (Saxena, Van Ommeren, Tang, & Armstrong, 2005, p. 445). Walking is one of the most popular, easiest, and safest forms of physical activity (Sykes, 2009, p.40). Walking has many positive benefits to doing it. You have  less chance of getting/having heart problems, lower blood pressure, lose body weight, stress reducer are just few good things walking can do for you.  Studies have generally shown that exercise increases states of positive affect or energetic arousal, and reduces anxiety, tension, or negative affect. Research has also demonstrated that exercise may be similarly effective in the treatment of depression (Lutz, Lochbaum, Carson, Jackson, Greenwood, & Byas, 2008, p.166). Exercise gives you something to do. It is an easy way to get your mind off negative things and makes you feel better not only physically, but also mentally. According to Sykes, et al (2009, p. 42), exercise can improve a person’s physical self-worth and other important self-perceptions such as body image. Having exercise goals that relate to personal performance and improvement is also associated with high positive emotion and improved mood. My last two weeks of recording was difficult to say the least. Some days seemed easier than others did. Walking a couple times, a week was easy for me to get in the habit of doing. Not only did I notice that I was having a bit more energy, my dogs, that I took walking with me, we willing to walk more around the house, instead of sleeping all day. As the days went by, I noticed I was finishing my homework earlier, which allowed me more time to increase my time to do activities. My friends were extremely helpful and supportive during this whole process. They were excited to come over and do Zumba with me. They would come at least once a week and work out for at least 30 minutes. I believe I have made a change for the better that will continue to grow. I have realized that I had just been lazy. I now have so much more energy in the days, which really helps me go to sleep earlier and longer. It was difficult at first to change my ways, but with the support of my friends, it made things a lot easier for me. With my increase in physical activity, as I mentioned,  my sleeping habits have gotten better, and well as my leisure time. Now all I need to do is work on my eating habits, which are not too bad, and I will be living a much healthier life than I have been.

Community College Students Essay

Often times, community college students are depicted by the public and the media as â€Å"not smart enough† or â€Å"not capable. † For example, just recently I was at Barnes and Noble and as I was looking for a book the sales associate approached me. She asked me if I needed help then asked me what school I attended, when I told her that I go to Fullerton College her attitude changed. She asked me if I didn’t go to a four year university because of my grades, when I told her that, that wasn’t the reason she went on ranting that I need to do good in school and I shouldn’t be at a community college. It seems that the public look down on the students at community college. When watching the show, â€Å"Blue Mountain State,† you have a group of friends that happen to be on the universities football team. On the show is portrays the typical university life and the football players engage in heavy drinking, drugs and lots of sex. If a four university is offering that then what is so good about going to one? Often times you hear about crazier parties thrown by universities rather than community colleges. Universities are supposed to be prestigious but these huge parties are throwing them off. Many times the public says that community college is no good because of its parties with drugs, they say that’s why no students should aim for community colleges but statistics say that universities throw the biggest parties. Who are the bad guys now? Recent talk on the website collegeconfidential. om, students talk about how their parents do not want their kids to go to a community college. This is a website for real people with answers from people who have had the experiences. A student just recently posted that his parents did not want him to go to a community college because they are no good. Many people were quick to respond to his post, most of the people who replied were adults who have had the experience, even some professors, and they told him that community college is not bad at all. The responders replied by saying that ommunity college has great professors and are cheaper than a four year university. Of course at a four year university you will get a bit better education, but for those who cannot afford the fees it is great for them. For example, a user , â€Å"NTKTOP,† posted this comment. â€Å"My parents say that they suck and that they’re going to kick me out of the house if I go to one. † This student sees nothing wrong with community college but his parents do, then this is what one San Diego State University graduate had to say, â€Å"I don’t think they’re bad. Of course, it depends on the school you choose and professor you get, but that’s the same of any traditional school. CC can be a good jumping board for some people. No matter where you go, you will find easy professors but in my experience CC is a not a bad choice. † This is my second semester in a community college; so far everything has been going good. The professors I have had are not very difficult but do not give easy grades. Last semester I had a Spanish class that was for advanced speakers but there were some things that did not click in my mind. My professor would stay with me after class to try and help me to better understand the material. This semester my math class has tutors that they offer for free. I take advantage of these resources because they are free and the professors are willing to help me out without any problem. The stories I hear from my friends in community college are that they have teachers that care for the student’s education; they do not give easy grades just because we are in community college. Many professors want to further our knowledge and prepare us for our transfer to a university. No matter where you go, you will get a great education. The United States is known worldwide for its prestigious schools. A big part has to come from the students, if the student is willing to put in the time, dedication and effort their possibilities are endless. So far, community college has been a great experience for me. I have great professors who are always able to help out. The media tries to pick on community colleges but in reality, it is a great choice in this economy. Many students that leave a four year university have a huge debt to pay because of loans. Many students choose community college because it is a fraction of the cost of a university. I do not think it is fair when parents judge community colleges as bad; you can get a good education for a very affordable price. You can go to a community college such as Fullerton College, which has great professors, to get your general education classes out of the way for a low price then transfer to a four year university to mainly focus on your degree classes.

Current Issues

Wise For this assignment, you are to select a topic that is somewhat global in nature and inspired from your reading Dr. Seuss using one of the Dr. Seuss stories, analyze the plot of the story to identify and explain the subtext of the story†the author's theme or underlying lesson about something more than the literal story research some helpful background information that the author Dr. Seuss may have known or used to develop the story†many articles have been written develop a reasonable thesis statement that will make a laim about the stance that is taken by Dr.Seuss†is he right or wrong? think about what will you use to support both sides. Parts of the story along with researched information are to be included. complete your research and document all of your sources cited (used in the essay) make use of the rhetorical triangle: ethos, logos, and pathos avoid logical fallacies Objectives: use invention techniques such as brainstorming, listing, cubing, reporters' questions, free-writing, and clustering. organize ideas and supporting details in a clear and effective manner. xpress the main idea of an essay in a thesis statement. evelop effective paragraphs that exhibit unity, organization, and coherence. write correct and effective sentences. revise and edit essays to improve the original draft. gather information from a variety of sources, incorporate the information into a writing project, and properly document the sources in MLA style when outside sources are used. Requirements: MLA format 12 point font (New Times Roman) 5-8 pages of text, not including the Works Cited page.A minimum of 3-5 credible sources as specified by your instructor. Works Cited page. Turn in copies of all articles and materials of outside sources used. Submit all required materials: prewriting, preliminary drafts, copies of research materials, related Journals, an outline, workshopping, edited/final draft When completed, all materials will be placed in a pocket fold er, with a table of contents as the top page. Organization: Your paper should follow the classic argument pattern, or a variation of it, as l.Introduction: In the introduction, you slowly lead your audience into the topic by introducing it and connecting it to them. II. Narration: The narration is where you give all necessary background and context so your audience can understand the topic. Provide a brief summary of the plot for the specific Dr. Seuss story you're using as your basis. You might do any or all of the following: give historical background; define specialized terms; explain the extent of any problems presented within the topic; explain how the topic is controversial.Ill. Partition: The partition, in short, is your thesis, or claim. It should meet two criteria: it should be arguable, and it should be defendable. IV. Argument: If the partition is the claim, this is where you support that claim with topic sentences, or sub-claims, that bolster and prove the thesis. Rememb er to use outside sources to illustrate or support your ideas, and avoid fallacies at all costs. Solid argument, remember, is built upon solid reasoning, so after the quotations, you must provide follow-up explanation and/or analysis.V. Refutation: Here, you first acknowledge opposing viewpoints, and then show why your viewpoint is preferable to all others. The opposing viewpoints should also be illustrated from some research, so you will quote at least one or two sources from the opposite side. VI. Conclusion: As in previous essays, your conclusion should tie up all loose ends, eiterate the main idea, and then end on a thought-provoking note. Usually, an argument ends with a call to action.See pages 238-277 (Chapter 9) in your textbook for explanation of writing to convince and an example. After you have written the rough draft, workshopped it with classmates, and revised it, you will write the self-assessment on pages 278-279†we'll consider this a Journal entry, so you will have two Journals to turn in with the essay documents. The first journal is written at the beginning. For information related to logical fallacies, those flaws in reasoning, use pages 467-470 for descriptions.

The good the bad and the ugly parts of being a nursing assistant in Essay

The good the bad and the ugly parts of being a nursing assistant in long term care - Essay Example The Good: Lucky to know the patients and residents better. The amount of information sharing, if time permits, about past experiences, adventures, achievements, failures etc. are enriching the life of a CNA as a listener simultaneously encouraging the other side of reviving the past or relieving the suffering. Listening is the best counseling. The difference you can make in someones life! The shift meetings, specific duties, routines, recording the vital signs, escorting patients, mobility support, assisting with eating meals etc. all hold good. The Bad: Waking up the patients or residents, helping with dressing, bathroom, errands, severe mood or depression, injury, arguments, non-co-operative patients, and extreme physical and emotional demands as well as recording activities and incidents is at times unpleasant. The Ugly: The evening routine of changing residents into pajamas, personal hygiene, bathroom visits, changing diapers, emptying bedpans and the emotional stress of seeing a patient or resident dying, one feels at times, unpalatable. Conclusion: As a CNA I laugh, visit, and console patients and residents and I enjoy my work. As Suzanne Sweezy (2010) rightly said, â€Å"CNA description is not one filled with fast paced excitement or overly appreciative supervisors† but if you ask me if I enjoy being a CNA, then the answer is always a resounding

Information System Risk Management Essay Example | Topics and Well Written Essays - 1750 words

Information System Risk Management - Essay Example This is because success of the ERPs depends on many factors which include technological (Hardware and software), efficient design of processes, and utilization of human recourses. The human resources are the users of the new ERP solution. It is with this in mind that organizations should take risk management strategy that would identify and also control any ERP implementation risks. An organization at risk is exposed to potential threats. Risk management comprises of risk assessment, risk mitigation evaluation and assessment. Risk assessment is used to determine extent of the potential. Some tangible impacts of the success of a threat are thins like loss of revenue and the cost of repairing a system that has been affected (Stoneburner, 2008). Security Threats-ERP threats are real therefore it is important not only to identify the threats but also know the vulnerabilities of the system and look for ways of preventing these threats from breaching the security of the ERP system. The threats may be grouped into the types which include the following:- 3.0 Natural Threats-These are threats that are not caused by human beings. They include quakes, floods, tornadoes, hurricanes, temperature extremes, and many others. Intentional Threats-The best examples of intentional threats are computer crimes or purposeful damage of property or even information. Unintentional Threats-These threats may include unauthorized or even accidental modification of the system. The best way is to study the vulnerability of the system is to identify the threats and then examine the system under those threats. 4.0 Vulnerability of the system One has to think about business transactions that can lead to losses from the information system based abuse, fraud and errors. This may lead to losses occurring when users use the system in a manner that they are not supposed to. It may either be intentional or not. Also there may be threats from intrusion and attacks from outsiders. People may steal or come across authorization credentials and try to enter the system without the knowledge of the authorities and thus jeopardize the integrity of the information contained in the system database. In addition there may also be systems abuse and fraud from the insiders. Authorized users can attempt and indeed succeed in entering into modules that they are not supposed to enter. Centralization of everything in the organization can become a performance bottleneck and also increase the ease with which people can sabotage the entire operations of the organization. One only needs to ensure that the ERP is not w orking and the organization will be on its knees unable to operate. 5.0 External Security Threats Weak Passwords- By use of dictionary attacks, intruders can guess correctly the passwords that are used in the ERP system and hence cause a malicious damage to the system or even get access to otherwise confidential data of the organization thereby compromising the integrity of the organization data. To eliminate this kind of threat, the organization should provide complex passwords and combine

Assess the role of ethics and compliance in pepsi-cola financial Essay

Assess the role of ethics and compliance in pepsi-cola financial environment and procedures they have in place to ensure ethical behavior - Essay Example iding principles namely: prioritizing the welfare of the consumers; ensuring the quality of the products they sell; ensuring the integrity in all business dealings especially financial transactions; respecting other people and employing teamwork in all business dealings; including long-term short-term and goals; and embracing diversity as well as ensuring representation of all groups (Ferrell and Ferrell, 2010). Compliance is ensured through committees that formulate resolution strategies and establishes recommendations necessary to support them. The compliance committee is comprised of four subcommittees whereby finance sub-committee is one of them. The finance subcommittee is involved in maintaining financial accountability across all the company structures. PepsiCo commits to achievement of business and financial success that does not negatively affect the society and maintains a favorable reputation. The approach of the company is to ensure that the financial performance is chara cterized by integrity and enhances the shareholder value. According to PepsiCo Inc., (2010a), the company continues to promote impeccable financial performance through balancing both short-term and long-term goals and extending investments in the strategic global regions to compel sustainable growth. The management has also identified challenges that need to be overcome in attaining the company objectives. The management team of PepsiCo monitors the quality indicators in assessing the financial condition and the business results. According to Ferrell and Ferrell, (2010), the company is committed to maintaining strict corporate standards that ensure the integrity and accountability of all the company processes. This commitment is affirmed by the governance standards that the company applies. The policies applied by the company in achieving proper application of governance include Audit Committee Charter, Amended and Restated Articles of Incorporation, Corporate Governance Guidelines,

The role of affirmative action in society Research Paper

The role of affirmative action in society - Research Paper Example The main reason this topic has been chosen is that we live in very diverse societies and are faced with a very wide range of people every single day. With the increasing change of roles of households and the increasing recessions in place, there is a clear need to understand in depth the steps that are taken to positively represent the women and minorities. Body: Impact of Affirmative Action on Society Considering the beneficiaries of the Affirmative Action it is evident that the cause is very noble. Yes, it is true that the law was introduced and passed for the safety and need of many people in need. However considering the people involved and the amount of damage that it has on the society, there have been a number of doubts that have surfaced. The law has also stirred up a number of questions and has built up a number of doubts about the accuracy of the law. Kate Johns has in a very effective manner explained the same. She explains the case of Martin Luther King who had focused on what the person is worth in terms of skills, behavior and performance rather than on the color of the skin. As quoted by Johns, â€Å"Don't judge a man by the color of his skin, but by the content of his character† (Johns). ... ople are actually being judged by their skin color and being place in jobs and higher places of learning due to their skin color, and their ethnic background† (Johns). This is the concept there several white victims of affirmative action and those from majority groups now refer to as reverse discrimination. Most affirmative action policies have always operated on the assumption of that the group that is on the receiving end of the policies is at an advantage. There are members of this group who are not necessarily under such circumstances. It is hard to believe but there are researchers who have argued that these policies, including those that are founded on racial principles, targets and goals at times have a serious impact on the majority race too. Lately, there have been several instances of white men complaining of reduced opportunities as a result of affirmative action policies that favor women and because of those that favor the minority races. This phenomenon goes by sev eral names and has been employed by a number of groups that criticize the philosophies on which affirmative action policies have been founded. While at the initial stages, the affirmative action policies or frameworks work in a positive way. This is because at this stage, they introduce the terms and define the boundaries for which to sell the concept and idea of gender and racial preferences, goals and targets. However, they ultimately turn their heads and start biting the class of people who had been believed to be strongly protected or favored by the system. It is essential to note that impact of the affirmative action is not completely negative in society and the actual intension of the law is clearly a good one. As explained by Mitchell W. Pearlman and Gregory Daniels, Affirmative action

Investment Strategy Business Research Paper Example | Topics and Well Written Essays - 1250 words

Investment Strategy Business - Research Paper Example Graham’s investment strategy, as established in his now seminal text the ‘Intelligent Investor’, encourages a steady and conservative approach referred to as ‘defensive investing’. This strategy is contrasted with ‘speculative investing,’ an approach more closely linked to gambling. Graham’s strategy has lasted the test of time and drawn positive attention from billionaire investor Warren Buffet who claims it is the best investing text ever written. This essay examines Graham’s strategy in this text through an analysis of investment objectives, asset allocation, security selection process, and whether I would implement this strategy. Objectives The strategies articulated in the ‘Intelligent Investor’ are such that any sort of investor including an individual, hedge fund, or pension plan can adopt them. This is due to Graham’s deep understanding of market vicissitudes that make this strategy not simply a s trategic angle on the market, but virtually the only safe approach to investment. In these regards, the only investors that this approach is not targeted for are what Graham terms ‘speculative investors’. Graham states, â€Å"every nonprofessional who operates on margin should recognize ipso facto that he is speculating†¦everyone who buys a so-called â€Å"hot† common-stock issue†¦is either speculating or gambling† (Graham, pg. 21). ... Instead Graham’s encourages a steady and conservative approach, the returns of which will be determined by the specific market conditions of the era. Graham indicates that strategic approaches that guarantee a specific return may be successful for a period, but in the long run have consistently proved ineffective. In terms of risk, Graham indicates that risk should be determined by the investor’s specific goals. For Graham risk is largely measured in the allocation of common stocks vs. bonds. Rather than implementing a time limit, Graham instead considers that risk and return are most concentrated in common stocks and as such they necessitate longer time horizons. One such example Graham gives is that a couple that are saving to buy a home would be better served consolidating their portfolio in bonds as this are safe and easily accessible; conversely, an individual with a longer time horizon should have a higher percentage of common stock. Asset Allocation Grahamâ€℠¢s strategy as articulated in the ‘Intelligent Investor’ functions as a comprehensive approach to portfolio management. Indeed, intrinsic to Graham’s strategy is the mitigation of risk through the successful allocation of bonds and common stocks. There are a number of considerations within this mode of understanding. In regards to precious metals, Graham recommends a relatively small allocation of such securities, indicating 2-3% of a portfolio should be dedicated to them. In terms of determining the percentage of bonds vs. stocks in the portfolio Graham provides a variety of options. Graham begins in considering a base percentage differential of 50% bonds and 50% stocks.

Proposal Argument Essay Example | Topics and Well Written Essays - 750 words

Proposal Argument - Essay Example Indeed, such a twist of events has already been witnessed in Ohio in 2011 when a boy weighing two hundred pounds was taken away from his parental care and put in a rehabilitation home. Cleveland Weight authorities claimed the mother of the boy was putting the health of the boy at risk. The crucial question is whether parents should be held responsible for obese children. It is indisputable that the debate underlying the topic pertains to the question of nurture versus nature. Thus, in deciding whether parents should be held responsible for obese children, one should give considerations to the causes of obesity, questioning how large is the role of parents in making children obese. It is worth acknowledging that obesity is largely caused by dieting, among other factors that are informed by poor parental choices such as limited instillation for physical exercises in children lifestyles. Arguably, diet and lack of exercises are the major causes of obesity among children. Of all the abov e-mentioned factors, non-healthy eating is cited as the main cause of obesity, this is accounted for by the following reasons. According to Hellmich (56), people consume food without giving consideration to the number of calories in it. MacDonald’s meals comprise high amounts of calories that could, no doubt, result to obesity. For instance, Big Mac contains as significant as 500 calories, as well as 33 grams fat (Munger 1456). Even intriguing is the fact a large population of people are now consuming these kinds of foodstuffs. According to Hellmich (60), as significant as 80 percent of youths are overlooking the impact calories can have on their health by underestimating the amount of calories in their meals. This trend is attributable to the fact that many people prefer foodstuff with much sugar, fat and salt (Peta 34). During free times, many people would still opt to taking cookies and snacks. Besides that, most people watch television while eating these snacks. This crea tes a worrying situation since watching television fosters overeating. However, those opposed to the fact that parents should be held responsible for obesity of their children have asserted that there are various factors that cause obesity and which parents have no control over. This is particularly in reference to genetics. Indeed, according to Green and Hayakawa (503) genetic characteristics are considered to play an important role in triggering obesity incidences. Characteristics, such as high human appetite and slow rate at which a body carries out metabolic activities, are all determined by genes and as well as can be inherited. Under condition of food sufficiency, these two would work together and result in perfect obese conditions. Individuals found to consist of a gene associated with fat mass are considered more susceptible to obesity risks than those without the gene. Furthermore, obesity is associated with various syndromes, which are linked to genetic variations. These s yndromes include Prader Willi syndrome, Cohen Syndrome, Bardiet-Biedl Syndrome and MOMO syndromes. Of the People who experience obesity in their early ages, especially below ten, about seven percent contained one point of mutations in DNA. Studies have also pointed out that over eighty percent of children born to obese parents risked obesity by about 80 percent (Allison and Hayakawa, 506). Moreover, the hypothesis of the thrifty gene presupposes that

Type 2 Diabetes Essay Example | Topics and Well Written Essays - 1250 words

Type 2 Diabetes - Essay Example Many of the diabetic tests being carried out in clinics do not meet the required ethical standards. Health care promoters like Doctors face direct involvement with many ethical issues (Type 2 Diabetes 2015). They are vital in decision making, and thus, making significant ethical implications. Type 2 Diabetes patients trust Doctors to act on their discretion, meaning he is left to what he feels is necessary. But as research shows, some incidents present ethical dilemma to Doctors making very few act to the best course of action. Many Doctors also have issues presenting information to patients regarding testing of Type 2 Diabetes. How a doctor perceives many of the Diabetic questions could therefore be of a big interest to his patients’. From the discussion, we find out that the legalization of some ethical issues would be a positive move towards protecting the patient and the healthcare provider. Legalization of euthanasia would be meaningful to type 2 Diabetic patient undergoing server pain. Legalization to autonomy gave Diabetic patients the freedom to withdraw from hospital bed at their own will. What does Legislation mean in Type 2 Diabetes? Legalization in Type 2 Diabetes refers to creating accommodative rules and policies that will protect and harbour workers infected by Type 2 Diabetes. Type 2 Diabetes should not keep an employer away from the work place. A worker should not be fired or suspended because he or she is suffering from Diabetes.

Product Differentiation Essay Example | Topics and Well Written Essays - 1000 words

Product Differentiation - Essay Example In addition, the company sells original stereographs (Noel, and Glazer, 35). This new and interesting technology will open up a world of opportunity for Miss Woolpert and aid in expanding her business. Information will reach potential customers through testimonials of those who see the display in the public museum and will later be able to come full circle and grow TwinScope. TwinScope has quite a few targets that it hopes to attain. First, there are couples of thousands of members from various clubs. These may be the collectors of such products. Along those same lines, TwinScope hopes to target at least big institutions 37 such as museums, which will aid in increasing awareness of the stereographs. While these organizations occupy an estimate of close to 55% of the market share, Twin Scope will most likely be focusing on the niche market of stereograph club members (Sally, 118). Large-scale production of the stereograph needs various costs such as the fixed costs and variable costs. With the intended TwinScope plan of economy of scale the organization will need to have an estimated expenditure cost of $56,000 for raw materials and equipment. The large-scale production will reduce the cost of one unit by at least 10% (Donald, 39). The high degree of brand loyalty for stereoscope firms will require TwinScope to spend money on advertising the new ideology of a ‘hanging art piece’ to develop its own brand loyalty. Breaking through the barrier into museums also proves to be a very difficult task.

Effects That Poor Airline Customer Service Has Had On Passengers Essay Example for Free

Effects That Poor Airline Customer Service Has Had On Passengers Essay Abstract The present research explores the issue of poor customer service that airline industry is said to practice with regard to their product and services. The paper examines this issue from the approach of triangulation of the data. It critically analyzes the situation from three perspectives. For the first one is the issue of customer satisfaction in accordance with recent empirical findings. The paper highlights what customer satisfaction empirically means. The next section explores the present operations and services provided by the airline industry from a number of sources. The last section examines and cross-examines the state of customer satisfaction to be found in the present day airline industry operations. At the end of the paper, findings of the research are discussed along with suggestions and recommendation for policy making and airline industry’s operation with relation to customer satisfaction. Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   With the advent of new technology, extensive human intrusion in the mysterious space, and expedited communication in the twenty-first century, the demands, wants, and needs of the customers are said to be so finely met today as never before. With the state-of-the-art approach to any customer-related segments of today’s business world, it is claimed by the business sector in general that today’s customer is the luckiest one to have had so much ease of choice and liberty of opting from one product to another. This maxim goes from the small gadgets to the massive transaction held across countries. However, analyzing the perspective of the customer may not yield the same level of happiness and satisfaction from the side of the customer in today’s world. Airline business has seen a marvelous boom with the high-tech trend and massive investment throughout the world. As such, it becomes the point of this paper whether today’s airlines are really providing their customers the best of what is available to them. The present paper looks into the issue of the effects that poor airline customer service has had on today’s customer. The present study looks at the issue from a multifaceted approach. It aims to critically analyze the issue from a three dimensional view, that is to say, it extensively reviews current literature on customer-airline area; it goes on to investigate the point of view of the airline business itself and point out the major findings; as well as, the present paper critically analyzes the kinds of effects that the poor airline customer service has to have on the prospective customer. Customer Satisfaction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Customer satisfaction that a customer derives from a product bears enormous significance for the success or failure of a particular product. A product however technically sound and however economic in terms of use and feasibility cannot be regarded as successful unless and until the customer defines it as satisfactory to their needs and wants. As such, success of a product, we can say, is related to the level of satisfaction that a customer derives from it. Today’s situation, particularly in US business market, is alarming. According to Maier (p. 20, 2002), â€Å"Keeping the customer satisfied no longer is the mantra of American businesses, as studies show a steady decline in customer satisfaction that is projected to continue†. As such, in this section of the paper, the present writer deems it appropriate to critically examine the notion of customer satisfaction; how important is it in today’s business world; and what significance does it hold for the airline customer service? This is important with relation to the understanding of the poor customer service that is reported in today’s airline context. This section is intended to serve as scaffolding or mirror to the later research and findings of our issue of the poor airline customer service. It is important for every firm to offer a bunch of values along with the material product that is the focal point of business to that firm. Only offering the product cannot prove to be successful for a firm’s business. Henceforth, the business firm which has at its disposal superior package of services in the competitive market can certainly win the customer with greater profitability and mounting volume of market reputation. Research has revealed that even most satisfied customer can entertain to defect. According to research while examining the link between customer satisfaction and customer loyalty, it is known that customers, of any product whatsoever, come to feel satisfied with products at different levels and with different degrees of satisfaction. As such, the differential levels of satisfaction of the side of the customer have to give birth to a diverse range of conformity to the product of customer loyalty, â€Å"which in turn result in varying levels of behavioral disposition to patronage with a provider†. What this finding of the logical link suggests is that with regard to a product and customer satisfaction, the range of satisfaction is varied. However, another important point here is that although a customer may be satisfied with a product, they can opt for any other competitor’s product. This suggests that customer satisfaction may not necessarily bear customer loyalty. The point is that a customer opting for another competitor’s product may be allured by the services that the competitor is offering. â€Å"Therefore, firms have to strive to achieve higher levels of satisfaction than their competition by providing superior customer value†. This approach is basic to attaining what is regarded as â€Å"sustainable competitive advantage† (John, p. 07, 2003). Now the point of concern at this stage is that what kinds of business strategies are needed so that a firm can offer a bundle of service to address higher customer satisfaction that other firms in the competition cannot. The primary component here is to have a crystal clear understanding of the competitive market. John (p. 7, 2003) cites Pine and Gilmore who may regard such context of competition as â€Å"experience economy†. It is the very stage or state or level of competition â€Å"where products are quickly commoditized and firms compete on other aspects of the total offering†. According to this very researcher, there are three prime factors that contribute toward the success of higher or superior customer satisfaction oozing out of a product either material or service-related. The first is the employees of the firm that engineer the entire operation of the firm starting from the very scratch and ending it while in the front line interacting with the customer. The other is the processes that are observed by the firm both in the micro and macro level. The last one is the use of technology that the firm undertakes in order to address and meet higher customer satisfaction. All of the above must work in higher order harmony if superior customer satisfaction is needed. And, of the three, the least effective is the adoption of technology alone and depending on the use of technology alone. The author gives its reason. This is that technology can be easily replicated. A firm with required capital can do that. As far as the replication of processes and system goes, it should be noted that these two factors may also be at the disposal of any other competitors because â€Å"processes and systems can be designed appropriately to deliver customer satisfaction, but they can be relatively easily replicated†. However, what is significant in this connection is the attitude that the employees offer. A firm’s employees’ attitude is something that â€Å"less easily replicable† as such there is the entire focus of a competing firm should fall in order to meet superior level of customer satisfaction (John, p. 07, 2003). If we look at the present scenario of the services provided by the present day airline industry, one thing is to be noticed that the airline industry is giving more and more importance to technological advances which are apparent from bottom to top operations of the industry. Whether the airline industry does also offer higher customer satisfaction in connection with their employees’ attitude remains a point of concern which will be explored later in this paper. Before we move on, it is necessary to examine as to what it is that the customers in today’s context want from a product or firm so that they can derive superior level of satisfaction. In keeping with the view of John, (p. 08, 2003), it comes to our notice that there are three basic features which customers look for in order to feel highly satisfied by use of a product which can either be a service or a material product. Convenience is something that can be put on the top of the list. Customers want to be conveniently handled when it comes to opting for a product; they want ease of dealing, interaction, and productivity. Next is the matter of cost. Customers want to buy something as less costly as possible. And the last but not least is the quality of the whole product experience that remains with the customer for a considerably longer period of the former two. At this point in the present research, it has been highlighted as to what is customer satisfaction from the viewpoint of an industry as well as from the perspective of the customer themselves. Now it seems feasible to look at the present state of the airline industry so that a sound critical examination can later be made with relation to our point of examination, that is to say, it will later be explored what effects have been held by poor airline customer services on the customers; what are the causes and reasons for this poor customer service; as well as, how can these factors, causes, and reasons can be appropriately eliminated so that higher customer satisfaction can be obtained. Airline Industry in Today’s Context According to the observation of Dempsey and Goetz (1992), there are few industries that inspire the passion and rigor that the airline industry does. It is due to the cross-border voyages that airlines make letting their passengers feel the romance and allurement of the air-travel which is hardly as forcefully evident in other means of transportation as in the air travel. Henceforth, the airline industry can be viewed as â€Å"the most glamorous of industries† (p. 03). Another reason is the defiance to the law of gravity which â€Å"still gives many travelers sweaty palms on takeoff and landing†. And the highly critical issue with respect to the importance of airline industry is that â€Å"few industries are as â€Å"fundamentally important to the nations commerce, communications, and national defense as is aviation† (p. 03). Moreover, the present air travel has become an element of glamour that many people year to attach to. There are exclusive club memberships of entrepreneur power in the industry; celebrity chase of specific kinds of air travel with a bundle of exclusive services and things like that. In addition to the above, â€Å"ticket prices, route patterns, the margin of safety, and the identity of the carriers painted on the fuselages of aircraft on an unprecedented roller-coaster ride† is now a dream voiced in most of advertisement by the airline industry players. However, this very glamorous and alluring picture must be critically viewed with a magnifying-glass like examination so that hidden secrets and fallacies can be brought forward. One such is the poor customer service by the airline industry (Dempsey Goetz, p. 03-04, 1992). In today’s context of airline services, newer concepts and terms of air travel are emerging by the day which enhances the feeling of a customer to be going for an air travel. Today, global carriers, globalization, and mega carriers are catch words that may allure anyone intending to fly for any purpose. However, these terms remain without precise or definite definitions as do the agenda of customer service that the airline industry has to provide. It is note-worthy that the expanded canvas of airline industry is not something recent; in fact, it all can be chased as farther back as the 1930s. By then, Pan American airline was flaying transatlantic and transpacific; it also had a massive network in Latin America. The same time such carriers as the British and Dutch were expanding their services to (as they were known by then) their colonies at a distant location in Asia and East Indies. Moreover, â€Å"Pan American by the 1950s had a round-the-world service† (OConnor, pp. 57-59, 1995). In the present context of the twenty-fist century, however, things have taken a different stance in the business world; now market forces and competition is giving way to more and more mergers, amalgamation and business associations which may be seen as an approach toward more globalized airline industry. More foreign investment is coming to such countries as the US. Today, this all looks like so powerful an airline industry as never before. Air travel becomes more and more feasible so the services provided by the airline industry need to be critically examined with due attention so that real picture of this global trend can be taken (OConnor, pp. 57-59, 1995). Changing Trends in the Twenty-First Century Today, more than ever before, the climate for airline industry is every changing and opting to more and more uncertainty in terms of international scenario with relation to a number of waves flowing over the international scenario. The twenty-first century has experienced huge calamities like the terrorist attacks on the Twin Towers which caused the airline industry to meet a sudden decline. As such uncertainty of business is more apparent today. The entire climate is wrapped in an element of fear which has given rise to issues such as what kinds of customer services do the airlines provide today to both their international and local customers? According to Doganis (2001), in this climate of continuous change and uncertain aura, the coming years for the airline industry will bring more complicated issues and critical problems and serious challenges with them. One more point here is that not only the structures of the airlines will undergo a change, â€Å"but markets too will become more unstable† (p. 211). What is essentially needed of the airlines in such a situation is that they must clearly define their corporate mission with regard to every single aspect of their operations from employees’ attitude to customer service. â€Å"The key issue which needs to be resolved is whether the airline is to be a global network carrier or a niche player† (p. 212). Moreover, the essence of this entire climate of change will put immense pressure on such areas as ticket prices, services provided by the customers, and it will be enhanced by the new entrants who will be carrying more sophisticated business strategies and tactics to destabilize the present market condition. In this very context, the issue of customer satisfaction seems to linger even more loose than every before. There is danger in the coming times that airline products will be commoditized in which the key player will be fare prices only (Doganis, p. 212, 2001). Thus now it is highly important to critically analyze what is happening in the domain of customer services and the experiences that today’s customers are having with regard to the poor customer service. Airline Industry and Customer Service   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In this section of the paper, the writer highlights the pertinent issues which are regarded as the real cause for poor customer service by the airline sector. This is very significant if a through analysis of the effects is intended to be drawn. By bringing forward the issues of to the forefront attention, it will be easy to reach an empirical analysis. a) An overview Airline industry with regard to the services that are being provided by this very sector, is facing severe criticism from a number of critics from a number of areas of professional and general walks of life. For example, Reed, (usatoday.com, 2008) notes that the â€Å"shoddy service† of the airline is even coming to USA’s big airlines. In addition to this, Ramon A. Avila, professor of marketing and director of Ball State Universitys Professional Selling Institute, Muncie, Ind. makes a very clear warning about the poor quality of customer service by airlines: â€Å"When it comes to poor customer service, expect more bad experiences in the airline industry† (Avila, p. 01, 1999). There are heaps and heaps of complaints being logged by the day. If we look at the present situation, it seems that airline sector is degenerating instead of rising for a number of pluses on its credit in the twenty-first century. The things that have become commonplace in today’s airline climate are confusing fares with no predefined schemes or policies; the flights are getting more and more mismanaged; delays of flights are nothing but a routine now hinged on the practices of cancellation without regard of the passengers psychological and other troubles being suffered. Avil also notes that Expect rude treatment and expect companies to do the bare minimum because their bottom line is more important than a disappointed customer† (p. 01). The critic also maintains that it seems as if the airline industry is moving toward a fatal end due to so meager performance and stature in the overall picture. To him American airline industry is going to die. The most important point, according to Avil is that â€Å"Good customer service is the keystone to retaining and attracting consumers, and many businesses are missing the point† (p. 01). Although it is important to keep an impartial view of the entire situation, it seems equally important, as of now, whether or not the observations of Avil are up to the mark. For this very reason, a number of different sources will be analyzed to see if poor customer service has really become the norm of today’s airline industry or not. b) Airline industry in context of 9/11 terrorist attacks   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As according to Russell (2007), â€Å"Airline customer service is notoriously bad†, a very important issue with regard to poor customer services by the airlines to the customers is linked to the more recent wave of global terrorism in which the Twin Towers of World Trade Center were hit nothing but by airplanes. A number of officials blame the poverty of service and operations of the airline industry to this horrible event. However, critically examining the situation reveals something else of the position, particularly of the US airline industry. According to Whalen (p. 33, 2004), although it seems very tempting to attach the poor airline services to the terrorist attacks of 9/11, it is not the case altogether. The author reveals a different picture in this regard. The author states that the prime factors for such poor service by the US airline industry are the â€Å"decades-old legal and labor laws, and the U.S. bankruptcy code [which are] at the core of what is wrong with the airline industry† (p. 33). There is, as such, no other industry in the US which is so much kept on watch. And this really creates a problem. Washington, according to author, is busy in keeping the record of each and every activity taking place everywhere in the airline operations from bottom to top. This includes the airlines, their operational nature, watching of the airports, and so on. The author reminds of the 1991-92 crisis when â€Å"five major carriers [went] through bankruptcy† but the government â€Å"did little to change the basic economics† (p. 33). These rules and regulations are influencing the services and the poor quality of the services is directly related to them. Therefore, in the entire US airline industry seems to have been locked in a known financial cycle of growth and stagnation, which if hereby followed by economic default and bankruptcies. According to the author, this entire situation is directly influencing the customers of the airlines who have to suffer a poor level of services. Moreover, â€Å"Overcapacity exerts downward pressure on ticket prices, generating fares that dont allow the airlines to cover the cost of providing service, making the average private airline look more like a public utility think of Amtrak with wings† (Whalen, p. 33, 2004). From this very viewpoint, it is very easily noticeable that there is little to go to the credit to such events as the wave of global terrorism but to the policy making and regulation of the US airline industry. According to the context discussed above, one this must be noted that the customers have yet to suffer. It seems that no attention is being paid to this very area which is both disappointing as critical both for the US authorities and the airline runners. Poor Customer Service Examined   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If we wish to take examples or incidents in which poor airline customer service is intended to be reported, there is no doubt in stating that there are load and loads of such instances that would require tones of paper to be put down and which may not end as the situation continues by the very day. However, to the point of this paper, take the example of the great airline disastrous time of January 2, 1999. It was when a massive snowstorm had his Detroit the afternoon of the day. This virtually gave birth to historical crack downs in the area of customer service. It stranded many airplanes of Northwest Airline on snow-coated taxiways and tarmacs. It was not possible, then, to deplane many of the passengers mounting to more than 7000 who were then returning from New Year’s vacations. Their waiting spanned as long as eleven hours. The available food was insufficient in case of a number of planes; and what is more, many of the planes’ toilets became overflowed. Although the airport had closed, Northwest persisted to hope that the planes would take off; it was all forced in spite of the pleas that the on-site managers of the very company had recorded. This all resulted in what can be regarded as the nightmare of air travel in which the travelers had to let go of even their basic rights (Rosenthal, p. 1857, 2002).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Specifically looking at the canvas of the poor customer service by the airline in this regard purports us to look more closely at the issue. Major areas of customer dissatisfaction in this respect are quoted as of the following. These all examples that follow are caused for the Deregulation act that is the root cause of these and other possible poor customer service in which the customer does not entertain any right even to voice their genuine concerns. Delays and Cancellations of Flights   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is the matter of everyday when the customers have to face delays and cancellations of flights for nothing but a number of various reasons. It is possible that in some cases the contract between the airline and the passenger may even be breached. It was the day of August 4th, and the year was 2000, when United Airline’s night-scheduled flight – destined from Washington D.C., to Paris – just stayed in the airport for countless hours only before the airline merely cancelled the en route schedule for â€Å"mechanical reasons†. However, the later published report revealed something that surprised the common and innocent citizens. The reports said that the flight cancellation had nothing to do with any mechanical reason whatsoever. It was actually that the United pilots had just turned down the idea of taking the plane off because Stephen Wolf, former United Chairman was on the flight as a passenger. This single instance is so horrible with regard to a number of passengers who had to suffer only because some people in the cockpit were playing the ego game. What is to be said to Stephen Wolf, who, whatever his past status to the United Airline was, was merely a traveler who really did buy a ticket on the flight. And the passengers were not able to hold any say due to the Deregulation Act. Inattentive Provision of Alcohol   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Inattentive provision of alcohol is also permitted as a service onboard to passengers. This service may be harmful in a number of reasons because of disciplinary actions caused by drunken passengers to the common citizens. In one instance, a flight attendant continued to serve alcohol to a group of inebriated passengers onboard of first-class passengers; afterwards, the drunken person insulted a fellow traveler; it was later to cause great controversy and mayhem because the passenger sued the flight attendant and the airline. However, what about a number of other innocent citizens that were also onboard the plane and could do nothing but suffer the entire scene of drunkenness and insult? The court, as such, plainly ruled the suing passenger for the same reason as the Deregulation Act (Rosenthal, p. 1857, 2002) Lost Baggage and Other Issues   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A couple on the honeymoon trip was on their schedule flight to Anguilla from New York City. The couple lost one of their two suitcases en route. They made repeated phone calls to the airline’s concerned office nothing but to track down their lost bag. All that the representative of the airline did was to repeatedly tell the couple that the airline knew the exact location of the lost bad and that it is just coming along their way. So they asked the couple not to worry. However, this very effective communication by the airline came to a fiasco as the bag was never found. The enraged couple rightly went forward and sued the airline. None the less, a surprise waited to compensate their psychological sufferings, the accused fraud they the airline did with them, and the negligent behavior of the airline. The surprise was that the couple had no remedy and this was just because of the Deregulation Act (Rosenthal, p. 1857, 2002).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Besides these instances and incidents, there are a number of other incidents that can be quoted here. Feltner, in her article â€Å"Airline customer service ratings down, and it show† discusses at length the massive misadventure that the author had to undergo while on board of a flight. So many things happened to the author which are discussed at length. According to the author, â€Å"the Airline Quality Ratings survey showed poorer performances for 16 of 18 U.S. carriers over the year before† and â€Å"J.D. Power and Associates released the results of the 2007 North America Airline Satisfaction Study, which included similar findings† (Feltner, 2008, smartertravel.com). The author goes on to discuss the poor ratings report and lower customer satisfaction rankings. She cites that â€Å"The new report shows customer satisfaction rankings for seven out of nine major airlines, as well as low-cost carriers†¦dropped this year† (Feltner, 2008, smartertravel.com).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   All this mayhem on the part of the airline industry has caused great panic and psychological distress on the part of the customers. Either it is the Deregulation Act of the legitimate law, or competition, or inappropriate rules or labor law, the entire burden is left dangling on the week shoulders of the customer who is already burden with so many other societal, social, and ethical problems. There seems to be no way out with regard to the problems that customers have to undergo on the hands of the airline poor performance and poor customer service. In the next section of the paper, the present writer discusses the requisite measures that need to be taken if poor customer service has to be eliminated or at least has to be reduced to a tolerable level. One such important point is the notion of customer relation management. This specific area and studies in this area are examined in the following section so as to reach a possible ground that leads to a healthier climate in which the ill-struck airline customer can experience better services by the airlines and breathe in fresh air. Poor Customer Service and Customer Relation Management   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To the present day, what is required to meet higher customer satisfaction in the lucrative business of airline is known as Customer Relation Management or CRM. It was actually in the 1980s that airlines started to introduce frequent-flyer segments of their program in order to enhance the loyalty level of their prospective customers. This trend gave birth to a new approach in marketing known as CRM. In today’s context, CRM programs are used in a number of businesses with focus on customer satisfaction. However, when it comes to the airline industry, it is not very surprising to note that the situation is not very satisfactory here. According to Binggeli et al. a survey was conducted for 17 major airlines around the globe. This very survey disclosed that even the most technologically equipped and sophisticated of the airlines â€Å"have only a rudimentary understanding of who their most valuable customers are or could be, which factors affect the behavior of these customers, and which CRM levers are most effective in ensuring loyalty† (p. 06, 2002). What in subsistence was being practiced was that airlines lagged behind best practices in CRM due to the fact that they were merely self-satisfied; they, as such, gave little importance to systems which were not functional and which were non-critical; or they did not worry about grasping financial implications of getting matters in the right place. â€Å"The result: today. Airlines [sic] know only marginally more about the people who fly on their planes than they did ten years ago† (Binggeli et al, p. 06, 2002).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to the researchers, today, more than ever before, the airlines need to make an urgent approach toward effective implication of the CRM approach if they really want to make a difference. This is fairly for the reason that if an airline adopts the CRM approach, there is empirical evidence that such an airline can easily increase its revenue by as high as 2.4 percent growing by every coming year, â€Å"representing a bottom-line annual impact of $100 million to $250 million for a large carrier† (Binggeli et al, p. 06, 2002).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the present scenario, most of the working airlines do not have sufficient feasible conditions and lack systems and other processes that are required to implement a CRM program and therefore they do not have absolute or reliable data on their customers. For example, though airlines have contact with their customers through a number of channels, such as the Internet, customer service desks, airports, and airplanes, what is simply the matter, data on these sites are not collected with a consistent pursuit or are not accurate at any of these points of customer-interaction activity. (Binggeli et al, p. 06, 2002).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Most of the airlines cannot recognize their most precious customers, â€Å"because their frequent-flyer programs are little more than general-ledger systems that track accrued and spent miles. Although a general correlation does exist between the tiers of a frequent-flyer program and the value of the customers enrolled in them (meaning that in most cases a frequent flyer in the elite category is the most profitable kind of customer), further analysis can prove illuminating† (Binggeli et al, p. 06, 2002). It must be noted in the same connection that different customers within the very tier usually hold widely differential degrees of value to different airlines, additionally, a small but noteworthy number of customers in the category of lower tiers. In this example, we can take the regular customers who let go of full fare out of their pockets. Such passengers can carry great value for the airline as compared to those customers who travel in the upper ones. (Binggeli et al, p. 06, 2002). One more critical problem is the reality that they scarcely know how much money their customers let go of with their competitors in the very market. For example, it is possible that a customer who travels by airline A, may also extensively travel by airline B, and â€Å"would thus be a more fruitful target for marketing than its own frequent travelers† (Binggeli et al, p. 06, 2002). Thus what is required in the overall picture to meet greater customer satisfaction is CRM approach which not only has to yield great profitability conditions and enhanced market reputation for an airline, it also goes a long way on the continuum of customer satisfaction that can definitely satisfy today’s aggrieved and frustrated customer. The Experience of Singapore International Airlines   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One airline that has surprised the critics of airline customer focus is the Singapore International Airlines. According to Smith (customerservicezone.com, 2008) Singapore International Airlines (SIA) is â€Å"so superior that it leaves other carriers in its vapor trails†. The very point that the author makes here is that the entire success story of the SIA is that â€Å"It places the needs of passengers first, and offers services above and beyond the ordinary†. With this airline, even the experience in the economy class is something that a traveler forgets hard. It is simply a remark that all classes seem to enjoy benefits with equal share of customer satisfaction. â€Å"One of the primary reasons Singapore Airlines provides superior service is because they only hire people that enjoy a service roleenjoy serving others† (Smith, 2008). Thus the example of SIA should be an eye-opener for other airlines too. Conclusion In conclusion, it can be fairly stated that there a number of complex matters which give birth to poor customer service by most of the present day airlines both public and private. If customer satisfaction means superior services on the part of airlines, it can be openly calimed that most of the airlines both local and global fail to meet this criterion. Although it is a right remark to suggest that much of this is credited to the regulations and rules that a government (in this case USA and the Deregulation Act along with decades-long labor laws, for insatnce) holds, it is not right to suggest that only government rules and regulations are solely responsible for a number of dissatisfactory segments of poor customer service by the airlines.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A number of airlines do not practice such important approaches as CRM due to a number of reasons. Whatever they want, one thing empirically becomes clear that today’s customers continue to suffer on the hands of the airlines. Moreover, as quoted above, the suffering customers do not find a proper channel to voice their concerns with relation to massive frustration caused by airlines. Today, â€Å"little attention is being paid to the effect poor internal customer service has on overall customer satisfaction† which is a real problem (Harrison, n.d. principledprofit.com).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Now according to my personal analysis of the entire situation, the poor customer service can only be reduced to an acceptable level only if three-dimensional approach is adopted. On this triangle first come the government that need to make policies that support the customers as the most important part of any airlines related rules and regulations. Next corner of this triangle is the airlines themselves that need to make sure that their customers do not feel that their services are still poor. For this very issue they need to look more closely at the area of customer contact and gather as many data as possible and sort them out in a technically sound manner so that they can be used to make sound empirical investigations. The last corner of this triangle is the customer themselves and airlines need â€Å"information about prospective new customers† (Hagel and Rayport, p. 3, 2002), for successful operations. Unless and until the customers are not considered an integral part of any policy and regulation, no better improvement toward the present meager state of poor customer service can be carved on the canvas of airline business. For this reason the customers must be involved in the process of change and alterations of any kinds. References    Avila, A. R. (August, 1999) Customer service is bad-and getting worse! USA Today. (128) 2651. Page Number: 10. COPYRIGHT 1999 Society for the Advancement of Education; COPYRIGHT 2004 Gale Group Binggeli, U., Gupta, S., Poomes, C. D. (2002).CRM in the air. The McKinsey Quarterly. Page Number: 6+. COPYRIGHT 2002 McKinsey Company, Inc.; COPYRIGHT 2002 Gale Group. Dempsey, P. S., Goetz, A. R. (1992). Airline deregulation and Laissez-faire mythology. Westport, CT.: Quorum Books, pp. 05-30. Doganis, R. (2001). The airline business in the twenty-first century. London: Routledge. pp. 200-225. Feltner, M. (2008). Airline customer service ratings down, and it shows. Retrieved on February 29th, 2008, from: http://www.smartertravel.com/blogs/today-in-travel/airline-customer-service-ratings-down-and-it-shows.html?id=2382874 Hagel III, J., Rayport, J. F. (2002). The coming battle for customer information. The McKinsey Quarterly. Issue: 3. Page Number: 64+. McKinsey Company, Inc.; COPYRIGHT 2002 Gale Group Harrison, C. (n.d.) Turning customer service inside out! How poor Internal customer service affects external customers. Retrieved on February 29th, 2008, from: http://www.principledprofit.com/internal-customer-service.html John, J. (2003). Fundamentals of customer-focused management: competing through service. Westport, CT.: Praeger. pp. 05-30. Lindsey Russell (March, 2007). Surviving Airline Customer Service How to Cope with a Flawed System. Retrieved on February 29th, 2008, from: http://www.associatedcontent.com/article/166932/surviving_airline_customer_service.html Maier, T. W. (2002). Customer service is an oxymoron. Insight on the News (17) 1. Publication Date: January 1, 2001. Page Number: 20. COPYRIGHT 2001 News World Communications, Inc.; COPYRIGHT 2002 Gale Group. OConnor, W. E. (1995). An introduction to airline economics. Westport, CT.: Praeger, pp. 25-65. Reed, D. (2008). Airlines may never fly right on customer service, experts warn. Retrieved on February 29th, 2008, from: http://www.usatoday.com/money/industries/travel/2007-10-16-bad-airline-service_N.htm Rosenthal, D. H. (2002). Legal turbulence: the courtss [sic.] misconstrual of the airline deregulation acts Preemption Clause and the effect on passengers rights. Duke Law Journal (51) 6. Publication Year: 2002. Page Number: 1857+. COPYRIGHT 2002 Duke University, School of Law; COPYRIGHT 2002 Gale Group Smith, G. P. (2008). Secrets of superior customer service: Singapore International Airlines. Retrieved on February 29th, 2008, from: http://customerservicezone.com/cgi-bin/links/jump.cgi?ID=5769 Whalen, C. (March, 2004). The plane truth about airline woes; its not fallout from the 9/11 attacks that is causing the airline industry to crash, aviation experts contend but government overregulation and loose bankruptcy laws. Insight on the News. Page Number: 33. COPYRIGHT 2004 News World Communications, Inc.; COPYRIGHT 2004 Gale Group

Comparing Structures of the Heart

Comparing Structures of the Heart This exercise was conducted so that the anatomical construction of the cardiac structures would be evident.There were no safety precautions necessary as all dissections were done on line as virtual dissections. Activity 1: Microscopic Anatomy of Cardiac Muscle Observations: Sketch and label your slide in the space provided. Include a description of the structures you observed on the slide. What are some unique structural features of cardiac muscle? Cardiac muscle is striated and uniquely structured to function in a muscle that is used approximately 70 times a minute, 24 hours a day, and 365 days a year for an average of 80 years. Cardiac muscle is branched, not linear like skeletal muscle. Cardiac muscle has alternating thick (myosin) and thin (actin) protein filaments which are the sliding filaments. These are the two primary proteins that build the cardiac fiber which is called a myofibril. When viewed under the microscope, also seen are the darker lines perpendicular to the muscle fiber which divide the cardiac muscle. These are the intercalated disks. These structures enable transmission of muscle contraction signals. The intercalated disk allows the rapid propagation of the muscle action potential which enables the myocardium to contract together and allows for ventricular synchrony. The heart must work continuously. That is why it has an abundance of mitochondria in the myocardium. In fact, approximately 50% of the myocardium is mitochondria. These structures are the cellular power generators for the cells. They enable constant aerobic respiration which supplies energy to the myocardial cell for constant function. What are intercalated discs and what do they do? The intercalated disks enable transmission of muscle contraction signals. The disks allow for the rapid propagation of the muscle action potential which enables the myocardium to contract together and allows for ventricular synchrony. Why does cardiac muscle have to be both elastic and strong? The human heart must be elastic as well as strong in order to meet the needs of the human body. The elasticity of the atria and ventricles is important in order to accommodate the preload that is essential to trigger the stretch of the myofibrils that is inherent in contractility and vital for cardiac output or the ejection of blood. When an individual participates in exercise and has a faster heart rate, the chambers must dilate (or stretch) to accommodate the returning volumes in order to meet the greater need for oxygen in the exercising muscles. As the heart returns to normal resting rates, these dilated chambers return to their normal size. Chronic chamber dilation (or cardiomyopathy) can be detrimental to the function of the heart and result in decreased pumping, loss of forward flow as well as heart failure. Contractility of the actin and myosin fiber is an inherent property of cardiac muscle. But strength of contractility is important to overcome afterload. Afterload is defined as the force that is needed to overcome aortic pressure for cardiac ejection of stroke volume. Afterload is increased in the presence of sustained diastolic hypertension. Over a period of years this continual increase in the work of the heart will lead to hypertrophy of the ventricular muscle and not only will strength of contraction be lost but increased oxygen consumption will be detrimental to the myocardium and may result in angina or infarction. D. Which of the three layers of the heart did the tissue used to make your slide originate from? The slide was made from the myocardium or muscle tissue. Activity 2: The Pulmonary and Systemic Circuits Draw a diagram showing pulmonary and systemic circulation. Color the deoxygenated side blue and the oxygenated side red. Use a regular pencil to draw arrows to indicate blood flow. Questions: Trace the flow of blood through the pulmonary and systemic circuits. Begin in the right atrium and end in the superior/inferior vena cava. Be sure to list every vessel, heart chamber, and heart valve the blood flows through. Blood flow through the heart begins with the returning deoxygenated systemic bolus into the right atrium. Passively it flows through the low pressure atrioventricular tricuspid valve into the right ventricle. As pressures equalize, the tricuspid valve closes. In the right ventricle, this bolus is pressurized isometrically and then ejected through the low pressure semilunar pulmonic valve into the right and left pulmonary arteries. The bolus then travels through the pulmonary arteries into the pulmonary arterioles and capillaries until it is in single file in the capillary at the alveolar-pulmonary basement membrane. At this point the red blood cell transverses the capillary lengthwise in order to present a greater surface area for oxygen and carbon dioxide exchange. Now the oxygenated red blood cell travels through the pulmonary capillary bed into the pulmonary venules and into the pulmonary veins. Through the pulmonary veins, of which there can be 3 to 5, the blood enters into the left atrium ( there are no valves in the pulmonary veins, unlike other veins, and the bolus of blood is pushed forward by the continual movement of blood from the right atrium and ventricle ) . Again passively the bolus of blood flows through the higher pressure mitral valve into the left ventricle. As the pressures again equalize, the mitral valve closes. As the bolus of blood, now known as left ventricular end diastolic volume or more correctly preload, is pressurized again isometrically, the pressure of the aorta (afterload) is exceeded and ejection occurs though the semilunar high pressure aortic valve and into the aorta. The oxygenated blood now travels through the aorta for dispersal to all the organs and tissues of the body for oxygenation and removal of the cellular waste product, carbon dioxide. From the aorta, blood travels into the smaller arteries, arterioles and eventually the various capillary beds. After the O2 and CO2 exchange occurs at the cellular level, the deoxygenated blood travels from the capillary beds into the venules, veins and eventually into the vena cava. The vena cava returns the deoxygenated blood into the right atrium via the inferior and superior vena cava vessels. And the process continues as long as the heart beats. Explain what you learned from the online human heart dissection. I must truthfully state that I did not gain any new information from this exercise. I have been an RN for almost 40 years and my primary area of practice is critical care. One of my areas of expertise is cardiology. I have been certified in critical care (CCRN) for 36 years and I am also cardiac medicine certified (CMC) by my national organization. However, it was interesting and a very nice review. Activity 3: Sheep Heart Dissection/Fetal Pig Comparison Questions: Compare the structure of the fetal pig and sheep heart. How are they similar? How are they different? Except for the differences in size, I did not note many differences between the sheep heart and the fetal pig heart. They are similar in that their construction is a 2 chambered atria and ventricle and there is similar vasculature. I did note that the fetal pig heart showed similar muscle mass of both the right and left ventricles. The left ventricle had not increased in myocardial muscle mass yet as the heart had not needed to be the sole source of power for perfusion. After birth, I believe that the left ventricle will increase in mass as seen in both the sheep heart and the human heart. Why is the heart referred to as a double pump? The human heart is referred to as a double pump because of the differences needed to handle systemic return and peripheral forward flow. The right heart is a lower pressure system and blood enters passively, driven by the left ventricular ejection force. This blood enters into the lower pressure pulmonary system, where pulmonary arterial systolic pressure is comparable to right ventricular systolic pressure. The left side of the heart is a much higher pressure system. As the blood leaves the left ventricle, it is at a much higher pressure due to the need to overcome the afterload of the aorta. (Systemic vascular resistance.) Because of this increased need, the left myocardium is considerably thicker than the right ventricle. Additionally, because of this increased muscle mass, during the sustained contraction phase (consistent with the ST segment in the electrical tracing), there is much higher oxygen consumption in the left ventricle. This predisposes the left ventricle to more cardiac issues such as angina, infarction, myopathies, hypertrophies and sudden death due to electrical disturbances. There are four valves in the heart. Name each valve, list its location and give its function. The four valves of the heart are the tricuspid, the pulmonic, the mitral and the aortic valve. The tricuspid valve is located between the right atria and right ventricle. It is a low pressure atrioventricular valve and its job is to prevent back flow or regurgitation of blood into the right ventricle during systole or contraction The pulmonic valve is a semilunar cusped valve located in the ostium of the trunk of the pulmonary artery which takes off from the right ventricle. When the right ventricle contracts and blood is pushed into the pulmonary artery, the pulmonic valve closes as the pressures are equalized. The cusp like structure helps to push blood forward. With the valve closed there should be no regurgitation from the pulmonary artery into the right ventricle, this time during diastole as the dilation of the ventricle creates a vacuum to enhance diastolic filling from the atrium. The mitral valve is a bicuspid or 2 leaflet atrioventricular valve. It is located between the left atrium and the left ventricle. As the left heart is a higher pressure system, the mitral valve must be able to withstand greater pressures. During the contraction of the left ventricle, closure of the mitral valve prevents regurgitation of blood from the ventricle into the left atrium. The mitral valve, as well as the tricuspid valve, is attached to the ventricular walls by chordae tendinea and papillary muscles. During infarctions of the left anterior ventricular wall, these structures can become ischemic and lead to mitral valve dysfunction, further complicating the infarction. The aortic valve is located at the root of the aorta at its junction with the left ventricle. It is a high pressure, cusped, semilunar valve that must withstand tremendous pressures during left ventricular ejection. Again, if the valve becomes incompetent, blood can flow back into the left ventricle during systole (ejection). This can lead to ventricular overload and pulmonary vascular congestion as well as forward perfusion issues. Both ostia of the coronary arteries are located at the aortic valve near the sinuses of Valsalva. If ventricular ejection is decreased either through poor contractility or incompetent aortic valve, coronary artery perfusion can be affected. Compare the left and right sides of the dissected heart. What differences do you see? When the dissected human heart is laid flat, both atria and ventricles can be seen. In this view, it is very obvious how much more muscular the left ventricle and even the left atrium is, when compared to the right side of the heat. The interventricular septum bows slightly into the right ventricle. The left ventricular chamber is larger in size and the left atrium is also larger In the right and left ventricles you can see the papillary muscles and chordae tendinea that attach the tricuspid and mitral valves to the interventricular wall. In the right ventricle there are trabeculae, light finger like projections that are not readily noted in the left ventricle. Compare and contrast the functions of the atria and the ventricles. Both atria are receiving chambers, with the left larger and more muscular than the right. The right atrium receives systemic, deoxygenated blood from the superior and the inferior vena cava and deoxygenated cardiac blood from the coronary sinus. The left atrium receives oxygenated blood from the pulmonary circuit via the multiple pulmonary veins in the left lateral wall. The right atrium is also the home of the heartà ¢Ã¢â€š ¬Ã¢â€ž ¢s electrical system. The sino-atrial node (SA node) is located in the roof of the right atrium and is the primary pacemaker of the heart maintaining an inherent rhythm and rate of between 60 and 100 beats per minute. In the floor of the right atrium, near the junction of the atrium and the interventricular muscular septum is the atrioventricular node. The AV node or junction is a backup pacemaker of the heart, designed to come in as an escape mechanism if the SA node fails as can happen in cardiac disease or sometimes drug induced mechanisms. The junctio n is designed to only run the heart when it does not receive the SA nodal signal and so its intrinsic rate is 40 to 60. There is an automatic pause built in between the electrical signal of the SA node and the firing of the AV node and this is known as the AV interval. This slight pause is sufficient to allow the final filling of the ventricles before systole. The waveform generated with SA nodal firing causes the right atrium to contract and push the remaining blood into the right ventricle. This contribution to ventricular filling is known as atrial kick and can be extremely important to individuals with limited cardiac reserve. There are conduction pathways running through the right atrium and over to the left atrium but the atrium does not have any electrical nodes similar to the right atrium. In abnormal rhythms such as atrial fibrillation and atrial flutter, there are sometimes aberrant pathways in the left atrium that contribute to these dysrhythmias. They are occasionally treated with ablation therapy and scarring of the atrial wall. Both ventricles are pumping chambers but the left is the more massive and more vital of the two. The right chamber receives the preload initially and if it is diseased or injured, its dysfunction can severely impact the left sided filling and cardiac output. The left ventricle is 2 to 3 times more muscular that the right and even thought the ventricles work in harmony, the leftà ¢Ã¢â€š ¬Ã¢â€ž ¢s job is ejection and perfusion to the organs and tissues. The predominance of the coronary artery system is located on the left ventricle and the majority of coronary artery disease involves the left ventricle. Where is the myocardium located? The myocardium is the inner muscular layer of the heart, located between the epicardium and the endocardium. The epicardium is the outermost layer and is formed by the pericardium folding back onto itself at the aorta. Inflammation of this lining can cause pericarditis. The endocardium is the epithelial lining of the inside of the heart and includes all the structures internally. The endocardium also has an endocrine function, secreting endocardin which helps to sustain contraction. Infarctions can involve the endocardium and previously were known as subendocardial infarctions but are now call non-stemis. (Non ST segment elevation myocardial infarctions.) Additionally, bacteria from peripherally inserted central lines or IV drug abuse or even dental disease can cause infections of the endocardium called endocarditis. The myocardium is the muscle mass that is involved in stretch and contraction. When there is a disruption of oxygen to an area of myocardium, it is referred to as a myocardial infarction (Stemi) Death of the tissue with subsequent ventricular dysfunction can result if oxygenation is not restored. How does the heart supply blood to its own cells? The heart needs a continuous and rich source of oxygenated blood. None of the blood that is pumped through the left chambers oxygenates the heart. The hearts source of oxygen comes from the coronary artery system. These vessels lay on the epicardium of the heart and through collaterals and perforators supply the myocardium with oxygen rich blood. The left coronary artery arises at the left Sinus of Valsalva on the aortic valve. It travels a short distance across the left atrium behind the pulmonary artery, which protects it from any external trauma, caudally towards the left ventricle and is known as the left main. Any significant disruption of flow at this level through stenosis or thrombus can cause sudden cardiac death. As the left main emerges from behind the pulmonary artery, it becomes known as the left anterior descending coronary artery (LAD). This artery travels from the atrium to the apex of the left ventricle, giving off significant branches and lies in the interventricular sulcus directly overlying the ventricular septum. When you look at the human heart and notice the heavy streak of fat running across the anterior wall of the left ventricle, you are looking at the protective covering of fat for the LAD as it lies in the interventricular sulcus. When the left main changes to the LAD, there is another branch given off that runs circumferentially between the left ventricle and the left atrium. This is known as the Circumflex and also lies in a groove known as the atrioventricular groove and is protected also by a fat pad. On occasion there is a 3rd branching that arises at this area known as the Ramus or Intermediate branch. Arising from the LAD are diagonals that cross the anterior surface of the left ventricle from the IV sulcus to the left lateral aspect of the left ventricle. The LAD also gives rise to a group of vessels known as septal perforators that perforate the anterior aspect of the muscular septum. The LAD crosses over the apex and turns upward for a short distance on the inferior aspect of the left ventricle. The Circumflex travels around the left ventricle and terminates on the inferior aspect of the left ventricle not far from the right ventricle in branches referred to as the muscular branches. As the Circumflex travels around the heart, there are branches that arise and travel caudally and laterally across the left ventricle. These 3 branches are referred to as the obtuse marginals. The Right Coronary Artery (RCA) arises of the right Sinus of Valsalva on the right side of the aorta. The RCA lies in the same atrioventricular sulcus that the Circumflex lies in as it travels between the right atrium and the right ventricle. When the RCA reaches the division between the anterior aspect of the right ventricle and the inferior aspect of the left ventricle, there is a large branch that comes off the RCA and travels laterally towards the LAD. This is referred to as the Acute Marginal branch of the RCA and feeds the right ventricle. Near the ostium of the RCA, there is a small lateral branch that is important for collateral feed to the LAD, known as the conus branch. As the RCA traverses the right ventricle branches known as muscular branches supply additional blood to the right ventricle. Having turned and been protected behind the inferior vena cava for a short distance, the RCA is now traveling on the inferior wall of the left ventricle. When it reaches the point where it would be over the interventricular septum, it makes a 90 degree turn and heads towards the apex of the left ventricle. At this time it is now referred to as the Posterior Descending Coronary Artery of the Right Coronary Artery (PDA). There is a mirror sulcus here called the posterior IV sulcus to protect the PDA. Just like on the LAD, the PDA gives off septal perforators that feed the posterior portion of the interventricular septum. The electrical system of the heart is feed predominately by the RCA as 60% of the time the SA Nodal artery arises off the PDA near this 90% turn and is a perforator type of artery. The AV Nodal artery, as a perforator, arises from the PDA directly at this angle, which is known as the Crux. Collaterals exist from birth and are widespread across the anterior surface of the left ventricle as well as the inferior surface. As we age ,they begin to develop and gain importance for cardiac blood flow when the other major coronary vessels develop atherosclerotic disease and stenosis. Coronary blood flow is on the supply and demand system. When another organ has an increased need for oxygen, (for instance, the colon) the heart rate increases to meet that demand. In the heart, however, the supply is meet internally through the perforators and smaller capillaries that run a small distance into the myocardium. The best filling of the perforators and capillaries is during diastole or rest. During systole, they are compacted by the muscles in which they lie. As the coronaries receive flow both during systole and passively during diastole, it is to the hearts advantage to not be tachycardia.

Kolb learning cycle

Kolb learning cycle KOLB LEARNING CYCLE Abstract: In this assignment, we discuss about learning, Kolbs learning cycle and different learning styles. And we get lot of knowledge how to become a good learner. Learning: In that environment that we are usually not going there before, or not have any idea about their rule and regularities, in that point we need to learn about the basic information for our survival. That is called learning. To prepare ourselves for the new challenges of life, no doubt, it is little bite hard, but we have to follow the rule and regularities about the specific needs. Learning is the first step for doing anything in life, because without learning in life we are not be able to do anything in life. Kolb: Kolb is one of the most potent investigators in the field because he gives a complete theoretical picture. According to kolb, learning is the way where we can gain lot of knowledge through different experiences. The theory describes a way of making and placing the syllabus and points in very beautiful way and tell us how the syllabus will be teach and how student can learn lot of knowledge. It indicates that learning is cyclical, takes four stages, sometimes related to as detection, watching, thinking and doing. An important characteristic of the theory is that the different stages are linked with clear-cut learning styles. Wherever, they feel comfortable that is the first stage for them learning. In the case of student there are different tasks where student can pass one by one, and become more wiser with practice and knowledge. Teachers also have different styles of teaching to the students with different new ideas. So everyone have different stages of learning. Kolbs experiential learning theory is one of the master piece of educational theories in higher education, and it has is own place in the literature on geography in higher education in the UK. However, estimating from published literature and the result of this theory is not really good impacting or less well geographers in north America. This is fairly surprising given that Kolb is an American organisational psychologist, whose work has targeted lot of care in north America, specially in the education management and psychology literature. Kolbs cycle have had very good impact on the work of teachers and students and new learners. Kolbs learning cycle: According to kolbs there are four elements which complete the learning cycle and they are very important, because these elements work one by one and very smoothly, they will take place each other. 1- Activist: Pretending, homework, analysis. What is new, i am part of anything, problem solving, small groups give and take equal feedback, trainer should be a icon of a professional, in this case we should give the new learner to chance to learn his own way with some criteria for relevance of stuffs. 2- Reflector: Diaries, logs, thinking. I like the way to think about this training thought. In this case lectures are play very important role to know the really personality of the person by Jude performance. 3- Theorist: Papers, inferences. How this thing is part of other thing. Training thought, case studies, theory readings and work with your own ideas will give you lot of help. Including talking with experts, is not encourage. 4- Pragmatist: Same work, laboratories, notices. How can i get the real advantage of this work? Training thought, equal feedback is helpful. In this case whatever you want to do, you must have proper qualification of the relevant field and complete knowledge. Help from the perfection will be better and boost your career. Different stages in the cycle: Not doubt, Kolbs learning cycle have four elements and they have individual importance. But the main important thing is that they also have appropriate at different stages in the cycle. In 1988 Gibbs take a full advantage and research on Kolbs learning cycle in the field of educational practice. He gets the result that all the elements have very close relationship with each other on different stages. In setting out logical significances of Kolbs theory Gibbs indicates. It is not complete just to do, and not is it complete just to think. Nor is it enough simply to do and think. Learning from excises necessary demand the doing and the thinking. in an opening public talk: Stage 1 (CE): Students one by one read complete takes out from three or four books that represent factors of living in necessary. At giving them a substitute building material. Stage 2 (RO): IN groups of 5-6, students take interest in key questions, like does it look that these experiences were change made by gender. In this stage student need to look back on their reading and also try to focus for the next stage. stage 3 (AC): In that stage 30 minute lecture on the relevant topic give them the idea what is basic need for specific topic and it will be solve. Stage 4 (AE): At this stage student know how to be going forward and present their own ideas. Which is revenant to the all previous stages. In the next class session: Stage 5 (CE): In this stage, students show their ideas and compare with other idea as well. (experience) Stage 6 (RO): In this stage, students discuss questions that help them to improve their ideas. In this stage teacher play very important role to give the student proper guideline. Which really help them a lot in future. (reflection) Stage 7 (AC): This stage is very important because in this stage teach show the students or give them their result and according to the requirement. (conceptualisation) Stage 8 (AE): In this stage, students are able to write their views correctly and according to the point. (experimentation) At this position the work or lesson move to another topic, where Kolbs theory may be used again to base learning experience. At this time students will look back and use the way of analysis (AE), Second time, they move (CE). Hopefully they tell the people (RO), and might give view that if they read this theory (AC), they get the result at the end differently and their experience might be automatically changed by that learning. http://www2.glos.ac.uk/GDN/discuss/kolb1.htm Personal Review of learning: In my opinion, everyone has different learning styles. Some people are mostly visual, auditory or kinaesthetic learner. Actually, everyone learns by variety of elements or styles. But there is always one style is more predominant in each person. In that a person may can increase his learning power, with the help of his predominant style, and become a successful person in his field. Different people choose different ways of learning. But I always choose that way, which, I can fully understand before doing. It means I usually take the from the checklists and quizzes etc. And main important thing is that currently, I am student, so usually learn a lot of knowledge from books, internet, novels, newspapers, different articles and main important thing, I get lot of knowledge my teachers. If I want to choose or develop my best learning way, i will prefer quizzes or checklist. Like I will put some multiple choice questions to know the opinion of people, which help us a lot to create a learning style. For example: Q1: I like to study A: with other people like play games and learn B: In 5-6 people groups where I can listen other people views C: OR alone in a peace full place Q2: I recall thing best if I A: make lists and write them in a page or diary B: record the knowledge and listen C: write down and read them back Q3: I like to learn using A: Rimes and tones that I make up B: pictures and diagrams C: labs and presentation Q4: sometimes when no one is near me I will A: perform out information B: do something else which give me boost to do C: make a photo In my homework, which help me in my work. Q5: I recall things most when I A: read them B: hear them C: say them Q6: I Have problem to recalling thing if I A: cant take about in class B: just read it dont discuss in class C: cant take or write in notebook Q7: I recall A: looks B: names C: both names and faces Q8: when I study for a exam I like to A: I like to draw a picture, charts in my work B: read thoroughly C: make a scheme Well, I thought so I Can create that type of learning style in the future, which help us a lot to know the personality of the person. Then we can give the same task which he / she can easily solve. And become a good learn or successful person, in their fields. Conclusion: In this assignment ,we learn a lot of information about who we can become a good learn, in different ways. And become a successful in future. Plus point is that all the ways are linked with each other, in very beautiful manner. So it every useful source of become a good learner, and get lot of advantages. References: http://www2.glos.ac.uk/GDN/discuss/kolb1.htm http://www.sos.net/~donclark/history/kolb.html http://homeworktips.about.com Cottrell, s. (2003) The Study Skills handbook, Palgrave study Guides