A Marketing Plan For Replay Breweries Ltd.

Executive Summary rematch Breweries Ltd. is located at Brisbane Queensland; the telephoner has established a commercialize reputation on providing a premium large product. The company has also been successful in gaining a true marketplace. And outright the company has decided to expand across the bill to the city of Sydney. From research the company perk up order that there is a growth in the low alcohol boutique beer market and more and more people apply the internet to obtain across the country, and because of fewer and fewer scattering of cannel for beer. The company have decided on producing an internet merchandising service to the new-made company?s product Replay Lemon Light, which is a low alcohol beer with a m determination of lemon taste. This new product will only be available on the internet and has guarantee of next daylight delivery. Although we have several(prenominal) high competition, threats of new entrants in this market, and the decline in gener al beer drinkers, the company is hopeful that it will wee-wee the end of division target market share of 0.4% and then with our express mail resources and hopefully maintaining our loyal customers, expand to a nation entire recognisable brand. 1. COMPANY INFORMATION21.1 COMPANY NAME:21.2 NO. OF EMPLOYEES:21.3 bursting charge educational activity:21.4 ORGANISATIONAL STRUCTURE:21.5 MANAGEMENT TEAM:21.6 assiduity:22. SITUATION ANALYSIS42.1 INDUSTRY OVERVIEW42.2 COMPETITORS ANALYSIS42.2 COMPETITORS ANALYSIS52.3 CUSTOMER TRENDS62.4 SWOT ANALYSIS83. market OBJECTIVES AND STRATEGIES103.1 selling OBJECTIVES103.2 MARKETING STRATEGIES103.2.1 commercialize Position Strategy103.2.2 Competitive Strategy103.2.3 Customer relationship Strategy103.2.4 Market coverage Strategy103.2.5 Positioning Strategy103.2.6 Growth Strategy104. resolve MARKET SELECTION124.1 SEGMENTATION MATRIX124.2 stone pit MARKET:134.3 PROFILE OF THE TARGET MARKET134.3.1 Interests of consumers:134.3.2 Our Segment: High expectation135. MARKETING MIX145.1 PRO! DUCT STRATEGY145.2 PRICE STRATEGY155.3 bulge STRATEGY155.4 PROMOTION STRATEGY156. IMC BUDGET & adenylic acid; SALES FORECAST166.1 IMC BUDGET166.2 SALES FORECAST166.3 put across ON INVESTMENT17REFERENCE181. beau monde Information1.1 Company Name:Replay Breweries Ltd. 1.2 no of Employees:Approximately 100 employees1.3 deputation Statement:We strive... If you want to get a full essay, companionship it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper