Social Issues Essay -- essays research papers

Is Mcdonaldization necessary? George Ritzers, Mcdonaldization of Society, is a critical analytic thinking of the impact on social morphological change on human interaction and identity. According to Ritzer, Mcdonaldization is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of Ameri spate society as well as rest of the world (Ritzer, 1). Ritzer focuses on four foundations of Mcdonaldization energy, calcul index, predictability, and control. These are the commandments of any rationalized corporation. However, they are not carried out from the situation of view of the consumer. Efficiency, for example, whitethorn entail the placing of great inconveniences upon a consumer for the sake of expeditious management. Calculability may involve hiding certain information from the consumer. Predictability and control may involve a companys ability to predict and control consumer behavior, not the consumers ability to predict what kind of product or control what kind of serve well he gets. Ritzer c in alls such breakdowns "the irrationality of rationalization." Ritzer points out the irrationality of rationality, as all of the supposed benefits of Mcdonaldized systems backfire waiting in long lines, suspect quality, bittie or no client service, little or no customer service, the illusion of large quantities for low prices, and severely limited selection of choice. end-to-end Mcdonaldization of Society, Ritzer describes Mcdonaldization as largely negative and often destructive. While Mcdonaldization is rapidly winning over American society and spreading to the rest of the globe, it is not something unjustly imposed on the American people. The consumerist culture of America has groomed the humanity to seek efficiency, calculability, predictability, and control. These principles grow in importance and value in coeval America. Even when given the choice to avoid a Mcdonaldized establishment or produc t, people will flock to it. I agree with Ritzers analysis of a Mcdonaldized society, but I feel that Ritzer has failed to provide any authorized solutions to the Mcdonaldization process. I will support Ritzers analysis of the Mcdonaldization process, but in addition show that it is inevitable and essential in the American society to baffle a rationalized system. Ritzer stresses that Mcdonaldization does not just refer to robotlike assemb... ...ety, companies are sounding to maximize profits and managers are looking to maximize sales. Employers want efficiency and predictability from their workers. They want to be able to control their employees. With so much of the daytime spent at work and commuting, the only way people can get everything done everyday is to rely on time deliver methods. With increasing productivity and development comes an increasingly rationalized system. Regardless of who benefits or to what extent, the widely distributed result is homogenization. Ration alized systems have a pronounced tendency to squash individual tastes, niche markets, small-scale enterprise and personalized customer service. Differences are leveled, wrinkles smoothed, knots interrupt off -- convenience at the expense of character. An overwhelming sameness develops, on with a decrease in responsiveness. The system that seeks to mimic a car becomes a machine, incapable of making exceptions or taking risks. I look at that the greatest loss is that most people know of no other society than the rationalized society and therefore cannot even hope to deviate from it. For smashing or for bad, our social destiny is to live in such packaged settings.