Marketing, Communications and Fundraising of NGO

Marketing, Communications and Fundraising of NGOChikondi MbeweIntroductionurban annunciate Wilmington is a Christian arrangement directioning on serving at-risk children and youths in Delawargon State. It was founded in 1998 by Rob Prestowitz. The vision of the organization came into existence when the founder volunteered in Camden. The metropolis of Wilmington is still jazzn as wiz of the most unsafe cities in America due to violence and drug iniquity. The violence and drug abuse does not tho affect the communities but withal in the lives of vernal people who have a future. urban foretell is raising a generation of hope of Christian leaders on the East spot of Wilmington where there be shootings going on observed Miller, (dalawareonline.com Sunday intelligence agency Journal A17, 2010). In 1999, the organization started running after tutor program, targeting elementary children at St Joseph Catholic Church. From 2001, the organization extended its program to somewhat thr ee new sites multitude Promise, Camp Freedom, Camp Hope, and own an elementary school. Other two mall school Camps were also opened to reach out at-risk youths. In 2010, the organization embarked on another big project of opening urban Promise Academy mellow school.The Mission StatementThe mission of urban Promise is to equip children and young adults with the skills necessary for spiritual growth, academic achievement, manner care and Christiana leadership. The vision is to be a community in Christ of transformational and handmaid leadership, seeking a full life for all involved, urban youths and families, volunteers and faculty in the neighborhood our city Wilmington.Market MixMarketing rippleed bag refers to a unique blend of merchandise, place ( distribution), promotional material, and pricing strategies designed to kindle mutually satisfying exchanges with a target market place (Lamb, 2009 p.47). Product, place, promotion and monetary valuate are the major element s that determine the market. How does the product affect the market or the inevitably of the customers?Product Products refer to tangible goods, series, places, and ideas which customers subvert, lease, rent, or use to fiddle their needs and wants (Wood, 2011 p. 97). Any company or nonprofit organization earlier it goes on the market, there are a number of questions needs to be answered. What are we really selling? What are the features of our product or function? What are the benefits of our products or serve to the customers? Who is our target audience primary, secondary or tertiary? As an organization, answering such questions can help to be focused on what it wants to deliver to the customer needs with quality and satisfaction.Urban Promise Wilmington does not produce tangible goods but rather services As such our services are programs that we offer such as Afterschool program in six sites, Urban Promise Elementary school program, Urban Promise High school Academy, Summer Camp, Trekkers Program, Street draw job Training program, and Intern Program. The features of our services are the quality of the programs offers to the communities, children, and youths that are Christ centered.The benefits of our services look beyond current challenges to see a future of hope and purpose. Such benefits include educational performance, spiritual enhancement, life skills annihilatement and behavior change management for young people. The programs enrich kids in a safe, positive environment during high-risk hours. More personalized judgment and focused intervention. Motivational programs such as speech contest, spelling and mathematics bees, college trips, UK speaking tour as we train the minds and disciple the hearts. tollPrice is that which is given up in an exchange to acquire a good or service (Lamb, 2009 p. 559). Price can easily determine the value of the product or vice-versa. if customers observe the toll to be too high in relation to the benefits, the y simply wont buy, which helps to lower demand if they perceive the price to be too low, for the expected benefits or quality, demand also will suffer (Wood, 2011 p. 115). This suggests that the price is the deciding factor to create to a greater extent demand for the service or supply. But in most cases, customers focus on the benefits of the service or product. Time also affect price especially in times of low inflation, business can correspond-on profit margins only by increasing efficiency (Lamb, p 86 bright space article chapter 3)In this case, Urban Promise Wilmington, it offers surplus Afterschool program but there is still an element of price for some services. The free Afterschool program is one of the strategies to achieve its mission and against competitors. For example, College trips, children, and youths pay $10, pass camp each kid pay $25 which is used to buy summer T-shirt, and the field trip every Friday for six weeks. But parents are given options either to pay or not. To the customers who are parents, in this case, it readiness sound almost free when they consider the benefits.The price makes the services more valuable to the customers. On the other, the price is the essential weapon that can easily change the market system of the product easily (Lam, 2009). Though Urban Promise offers free services, but that does not really free as an organization. The organization suffers a lot to make sure it is working grave to fundraise in order to cover other costs that go for free to the customers. In fact, Urban Promise understands that families whom they work could not manage to pay for services if offer. Again its goal was to penetrate into the community with the gospel. Afterschool was indirectly used to offer other services to the young people. How is the program promoted in the inner city?PromotionPromotion is also called consumer-influencer strategies. Lamb (2009) defines promotions as communication by marketers that states, act upons, an d reminds potential buyers or customers of a product in order to influence their opinion or elicit a result (p.471). Product or service, price, and distribution can literally get into the market points or distribution but the questions still re of import. How will the customer know about your products or, your newly established brand and organizations? This is the role of promotions which includes advertising do main(prenominal) relations which help people know you or the products and services (Levens, 2010). How does Urban Promise Wilmington inform, persuades, remind, and educates the customers?Urban Promise uses several ways to educate and inform its customers. In the first place, it uses annual events like Banquet. The Banquet serves three main important roles fundraise, sell the programs, and invite people for partnership. The event each grade brings together more than six hundred people from the different universe of discourse of the corporate world and nonprofit. Secondly, Urban Promise partners with different churches. Churches have been a powerful tool in informing the mass about the programs offered by organizations. Thirdly, each form Urban Promise go for recruiting in Colleges somewhat the world in its intern program. The organization has people from Finland, Scotland, Chile, and Africa and within states. concourse who have served with Urban Promise have promoted the organization to the height.Lastly, it also uses mesh such as website (www.urbanpromisewilmington.org), blogs, press release, magazines, flyers, and Face book. Multiple ways of promotion in the organization, suggest that customers usually feel, sense, and taste otherwise on the identical product. Promotion strategy is closely related to the process of communication. As compassionate we assign meaning to feelings, ideas, facts, attitudes and emotions (Lamb, p.400 Marketing and communication article, bright space)Place or distributionPlace or distribution is an essential part of merchandise because without it, products arent available for customers to buy and profit is lost (Levens, 2010 p.152). Further, Levens define distribution as the process of delivering products and services to customers (p.150). We cannot discuss product without considering where the product will be distributed or shared with the customer. Any customer accesses our services through distribution points that are strategically defined.The Afterschool program at Urban Promise Wilmington targets Church-owned facilities as key points of distribution service. Why? The churches in the City of Wilmington are the main partners of Urban Promise which have more customers to buy our services.The Afterschool program is offered in the way that meets the mission of Urban Promise by making the leger the center for focal point. Free Afterschool program and considering the bible as the center for counseling distinguish Urban Promise from its competitors. Urban Promise serves 600 children and youths each year through Afterschool and summer programs. The organization understands that the needs for educational excellence for slight privileged families. The programs are offered at the most critical hours from 230 pm up to 630 pm of which most parents at work.The main competitors are The YMCA, Simply Equal Education, Literacy Delaware, and Jewish Community core group of Delaware, Inc. The stated nonprofits also run similar programs in the same locations. The only different with Urban Promise is the free Afterschool program and focuses on overlap gospel message to the young people and grooms them to become reliable citizens of their families and communities at large.ConclusionThe elements of the Market mix are interconnected and missing one can easily affect both the organization and customers. The market mix helps the organization to achieve its mission through well-coordinated market activities such as product, price, promotion, and place or distribution.Products or services a re supposed to add good value to the customers. Products or services determine the market. Good product that meets customers needs and satisfaction are likely to fetch high demand. sometimes the quality of products or services affects price either positive or negative. Customers are accustomed to knowing the benefits of products before they even consider the price.In addition, the products, and price are also determined by the place or distribution. The same products or services can be charged differently depending on the status of the place. Furthermore, the product, price, and place require promotion to inform and persuade the customer to buy the services. Therefore, the goal of the market mix is to meet the needs and satisfaction of the customer.ReferencesLamb, C.W, Hair, J.F McDaniel (2009) Essential of marketing South-Western, Cengage Learning, United StatesLevens, M (2010) Marketing defined, explained, applied. Pearson assimilator Hall, Upper Saddle River, New Jersey, United StatesWood, M. B (2011, 4thEd) The Marketing computer program handbook, Pearson Prentice Hall, upper Saddle River, New Jerseywww.urbanpromisewilmington.orgLamb, e-chapter13, (2009) Marketing and advertisement articlehttps//eastern.brightspace.com/d2l/le/content/23621/viewContent/613432/ViewLamb, e-chapter 3, (2009) Social responsibility, Ethics, Marketing and purlieu articlehttps//eastern.brightspace.com/d2l/le/content/23621/viewContent/613429/View