Story Of Ferrero Rocher Family

STORY OF FERRERO ROCHER FAMILY The great leader of the Groups finale is Michele Ferrero. With the desire to make and create new products with state-of-the-art ideas, he has revolutionised the food habits of millions of consumers. Thanks to his consistent and efficient partnership with his wife Maria Franca, he was the first-class honours degree Italian manufacturer after World War II to exculpated production sites and offices foreign in the confectionary sector, turning the Company into a truly internationalist Group. We have to return to the 40s to discover the root of this success. These were the years when Piera and Pietro, Micheles parents, transformed a pastry surf into a factory. These first and decisive steps forward were give thanks to the products invented by Pietro Ferrero and his password Michele, who was then very young. Another make to success was the powerful sales network organised by Giovanni, Pietros brother, who died in 1949. And now Ferreros sto ry has reached the thirdly generation. Pietro and Giovanni Ferrero, sons of Michele and Maria Franca, worked unitedly at the top of the Group as Managing Directors for more than 10 years. In April 2011, Pietro Ferrero tragically died in southwesterly Africa while working(a) on a humanitarian mission, inspired and compulsive by him, that aimed to relaunch the Ferrero Social Enterprises. Today, Giovanni Ferrero continues to run the Company success wide of the marky, aiming to reach nonetheless more ambitious goals and ensuring that the company inspiration and motivation that was so potently shared with his parents and his brother. Today, just as yesterday, it is a coordinate found on solid family values. In short, behind the trademark, the employee turnover and the expansion of a multinational company, there is the story of a lustrous and strong-willed Piedmontese family that gathers its extraordinary strength for growth from the Ferrero metrical foots motto: Work Cre ate Give. neutered from: hypertext trans! fer protocol://www.ferrero.com/the-group/a-family-history/a-great-company/If you want to get a full essay, order it on our website: OrderCustomPaper.com

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